Whole Foods

Bringing good values to life. Whole Foods Market continues to redefine and elevate what consumers expect from the grocery experience with substantial commitments to people, the environment, and its partner practices. With the expanding organic selection at traditional grocers and the introduction of lower-cost “natural” competitors, Whole Foods Market Rocky Mountain Region recognized a need to strengthen their position of leadership, value and core values with shoppers.

The goal was to bring the story of Whole Foods Market to life through a comprehensive messaging platform and to visually translate the grocer’s ethos into location-inspired decor systems for store remodels throughout the region. We developed a messaging platform that engages shoppers from the store soffits down to the individual products with the rewarding story that knowing where your food comes from is as important as how it nourishes you and your family.

Work was done when Paul DesRosiers was working as Creative Director at Vermilion.