IZZE

“You’ll love what’s inside.” That’s the central idea of the IZZE national print ad campaign.

We started with the iconic clear IZZE bottle, and filled it with slices of fruit: blackberry, blueberry, clementine, apple, grapefruit and all the flavors of the line. Just show what’s inside the bottle: the all-natural and unadulterated juice and refreshing sparkling water. Ads ran in national media such as GQ, Details, People and Entertainment Weekly.

The "You'll Love What's Inside" campaign was curated as part of the AIGA Archives.

Work was done when Paul DesRosiers was working as Creative Director at Vermilion.