Illinois Tech
Purpose-based positioning, naming, brand development and video production.
Work was done when Paul DesRosiers was consulting for the Spence Agency. Video production was done in collaboration with The Modern Reel.
Naming and logo.
Student Recruitment
Bringing The Chicago Difference to students.
Fundraising
Getting the community behind The Chicago Difference..
Fundraising Campaign Name and Identity
Launching the campaign
The history and future of Illinois Tech.
Wanger Institute for Sustainability Energy Research
Envisioning and creating a sustainable future.
Institute of Design
Reimagining the way the world works.
College of Computing
Establishing a new legacy.
Alumni Association
Calling all alumni to share their stories.